Most of you would have seen the new Vodafone ads. How many of you know that it is not animation? Yes it was performed by women and children in costume! i read it somewhere. Any of you know which media company's brain was behind it?
Art and Literature
Beauty and Style
Business and Finance
Cars and Transportation
Computers and Internet
Consumer Electronics
Companies and Jobs
Education and Reference
Entertainment and Music
Environment and Nature
Family and Relationships
Food and Drinks
Games and Recreation
Health and Medicine
Home and Garden
Humanities
Kids Zone
News and Events
Politics and Government
Religion and Philosophy
Science and Technology
Shopping Tips
Society and Culture
Sports
Travel
Others
they aren’t animated characters. They are human beings who were made to wear body suits. Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials.
http://www.afaqs.com/perl/news/story.html?sid=23893
This was something which was created purely out of textbook and is totally an Indian idea. The characters are such that they lead simple lives, speak insane and incomprehensible language and move in a certain way with human emotions.
But the interesting part is that Zoozoos are not animated characters but are actually slim women actors from local Mumbai theatres, dressed in white costumes that are stuffed with foam to portray the characters.
Prakash Varma, who directed the Vodafone ZooZoo commercials, told Afaqs that they only had women – and occasionally children – as their main cast to keep the hands and legs thin of the Zoozoo characters.
There are 30 ads each ad consumed 1 crore
Such is the craze with Zoozoo that Vodafone ads are among the most watched videos on YouTube and there are over 50,000 Zoozoo fans on Facebook.
Vodafone has an IPL microsite for quizzes and contests where one can know the kind of Zoozoo he or she is as each Zoozoo character has a unique set of characteristics and traits allotted to it. Fans may also download wallpapers and screensavers from the Zoozoo microsite.
It seems that the new Vodafone campaign, which is immensely popular during IPL ad-breaks, would make way for the departure of good old pug ‘Chitika’.
Info Source:
http://www.labnol.org/india/zoozoo-characters-in-vodafone-ads/8407/
Watch the videos and more details in the above link
On first look, these "zoozoos" in Vodafone TV ads may resemble animated cartoon characters with an alien look or simply a stupid egg-head character with disproportional white bodies and black dots for eyes and mouth.
These Zoozoo characters, in case you haven’t seen them yet, have been created by O&M for Vodafone to convey different value added services offered by the mobile phone company including phone Backup, cricket alerts, etc.
Cheers
Adroit