What is google adwords?

degr8's picture

Adwords is a Web Marketing solution provided by Google, similar service is also provided by Yahoo also. The concept of adwords is simple.

* Google has a huge reach through Google Adsense.
* You pay Google to include your ad in Adsense. (This is what Adwords do!)
* You can target a keyword for your ad (ie. Say you chose kids, then whenever a user search for kids/ kids product in google, your ad might be displayed there)
* Users might click on it and visit your site.
* If they find your site has the desired product/service....
* Voila, you got a new customer!!!
* There are millions of users doing search in google.
* ie you get that much prospective customers for your site.

Hope you understood the concept. More information can be found at www.google.com/adwords

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Trsmd's picture

Some of the most effective Google AdWords secrets are the simplest. There are a number of phrases that are proven to work in Google AdWords that push the right buttons in your prospective client or customers mind. The better the quality of your ads, the higher your Google AdWords Quality Score... and the less you pay per click.

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Ratheesh P.R.'s picture

AdWords is Google's flagship advertising product and main source of revenue ($21 billion in 2008). AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

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virgoMan's picture

Google adwords is a PPC program from google.You can place ads in google search results and sites running adsense.You pay google whenever a user clicks on the ads.

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